Jack Wade Moreland
By Billy Hathorn, Class of 1966

Jackie Moreland
From Wikipedia, the free encyclopedia
Jack Wade "Jackie" Moreland (March
11,
1938 -
December 19,
1971) was
an
American
basketball
player for the
Detroit Pistons
and the former
New Orleans Buccaneers.
Originally from
Minden,
the seat of
Webster Parish
in northwestern
Louisiana,
he played in
1955 and
1956 for
the
Minden High School
Crimson Tide, where under Coach Cleveland S. "Cleve" Strong
(born
1924), he
was his school's first ever to have been named "All
American" in basketball. Thereafter, he played for a
semester at
North Carolina State University
in
Raleigh.
He then excelled on the court at
Louisiana Tech University
(Louisiana Polytechnic Institute) at
Ruston,
where he was again "All American" in
1958,
1959, and
1960,
under Coach Cecil C. Crowley (1908-1991).
He then completed three and a half-years at Tech.
Moreland was the only Minden High School graduate to have
played with the
National Basketball Association.
He was selected by the Pistons in the first round in the
1960 NBA Draft and remained
with the team until
1965. He was the fourth
selection in the 1960 draft - behind only
Wilt Chamberlain,
Oscar Robertson, and
Jerry West. From
1967-1970,
he played for the Buccaneers. At the start of his
professional basketball career, he earned from $20,000 to
$25,000 per year.
He earned 5,030 points in his career, an average of 21.3 per
game. His 1,419 collegiate points was the fourth highest in
the history of Louisiana, where he played three, instead of
the customary four, years for the Bulldogs.
Moreland was also an outstanding student at Minden High
School, where he garnered many awards, including annual
honors in U.S.
history.
He graduated in 1956 as the class
salutatorian.
At Tech, Moreland procured his
bachelor of science
degree in
civil engineering.
After he retired from basketball, he was a project engineer
on the
Louisiana Superdome,
having been employed for the preceding year by Shilstone
Laboratory.
In
August 1971, Moreland, at
the age of thirty-three, experienced severe stomach pains.
He was diagnosed with
pancreatic cancer and died
in intense pain some four months later in the new family
home on the West Bank of the
Mississippi River in
New Orleans. The cancer
spread to the
liver, the
stomach, and throughout his
whole body. Medical bills soared, and friends from across
the state and from
Detroit as well contributed
to a fund to sustain the young family. While Moreland was
ailing, he received a call from then
U.S. Representative
Edwin Washington Edwards,
the leading candidate for
governor, who tried to
cheer up the patient by telling him to "get out of that bed
and come and help me campaign."
Moreland was survived by his wife, the former Jeanette
"Jenny" Woodard (born
August 14,
1939), a champion
swimmer, beauty contestant,
singer/dancer,
and a
1957 graduate of Minden
High School; two children, now Jennafer Moreland "Jenna"
Litschewski (born
1961), the wife of Jack A.
Litschewski of the
District of Columbia, and
James Steven "Jamie" Moreland (born
1965) of
Shreveport, who is married
to Francesca Benten; his parents, James Burgess Moreland and
the former Lucille Wade, the daughter of Moreland's maternal
grandparents, Mr. and Mrs. Edd Wade; two sisters, Nita and
Marlene, and four brothers, Joe, Edd, Ralph, and Lloyd
Moreland.
In
1974,
Jenny Moreland married Jackie's MHS classmate,
Francis Edward Kennon, Jr.,
a Shreveport
developer
and a
Louisiana Public Service Commissioner
from
1973-1984.
They subsequently
divorced
in
1983.
Jenny Kennon and her son Jamie operate Lea Hall Properties,
a
real estate
company in Shreveport named for its founder, Lea R. Hall,
Sr. (1937-1995).
Moreland's services were held in the First
Baptist Church of Minden on
a particularly cold and wet day just prior to
Christmas 1971. Interment
was in Bethlehem
Cemetery in the Harris
Community between Minden and
Homer, the seat of
neighboring
Claiborne Parish. Moreland
and his family had lived in the Harris Community prior to
their move to Minden in time for his senior year of high
school.
Kerry B. Garland (1951-1983),
then the
sports
editor
for the Minden Press-Herald summed up the 6 foot,
7-inch Moreland, called "Our Giraffe" by classmates, as
follows: The victory bell remains silent in Minden today;
the hero is dead. Cancer's inexorable finality has humbled
Jackie Moreland; something no athlete could do."
Moreland was inducted
posthumously into the
Louisiana Basketball Hall of Fame in ceremonies held in
Natchitoches. Jenny Kennon
accepted the award for the family.
References
Kerry B. Garland, Jackie Moreland obituary, ''Minden
Press-Herald'', December 20, 1971, p. 1
Jackie Moreland obituary, Minden High School Class of 1956:
MindenMemories.net
Categories: People from Minden, Louisiana | Minden High School
(Minden, Louisiana) alumni | Louisiana Tech University alumni |
Louisiana Tech Bulldogs basketball players | North Carolina
State University alumni | Baptists from the United States |
Pancreatic cancer deaths | 1938 births | 1971 deaths | Detroit
Pistons players | New Orleans Buccaneers players | People from
New Orleans | American engineers
Jack Wade "Jackie" Moreland (March
11,
1938 -
December 19,
1971)
was an
American
basketball player originally from
Minden, the seat of
Webster Parish in northwestern
Louisiana. He played for
Minden High School, where in
1955
and
1956, he was his school's first ever to have been named "All
American" in basketball. Thereafter, he excelled on the court at
Louisiana Tech University (then Louisiana Polytechnic
Institute) at
Ruston, where he was again "All American" in
1958,
1959,
and
1960. His coaches were Cleveland S. Strong at Minden High
School and Cecil C. Crowley at Louisiana Tech.
Moreland was
the only Minden High School graduate to play with the
National Basketball Association. He was selected by the
Detroit Pistons in the fourth round in the
1960 NBA Draft and remained with the team until
1965.
From
1967-1970,
Moreland played for the
New Orleans Buccaneers.
He earned 5,030 points in his career, an average of 21.3 per
game. His 1,419 collegiate points was the fourth highest in
Louisiana Tech history, and he played only three, instead of the
customary four, years for the Tech Bulldogs.
Moreland was also an outstanding student at Minden High
School, where he garnered many awards, including the annual
honors in U.S. history. He graduated in 1956 as the class
salutatorian.
Moreland died of
cancer at the age of thirty-three. He was survived by his
wife, the former Jeanette Woodard (born
1939
and a
1957 graduate of Minden High School; two children, Jennifer
and Jamie; his parents, Mr. and Mrs. J. B. Moreland; two
sisters, and four brothers. Mrs. Moreland later operated a
real estate company in
Shreveport.
Services were held in the First
Baptist Church of Minden. Interment was in Bethlehem
Cemetery in the the Harris Community between Minden and
Homer, the seat of neighboring
Claiborne Parish.
Kerry B. Garland (1951-1983),
then the
sports
editor for the Minden Press-Herald summed up the 6
foot, 7-inch Moreland, called "Our Giraffe" by classmates, as
follows: The victory bell remains silent in Minden today; the
hero is dead. Cancer's inexorable finality has humbled Jackie
Moreland; something no athlete could do."
Moreland was inducted posthumously into the Louisiana
Basketball Hall of Fame.
JACK MORELAND RECEIVES ANOTHER POSTHUMOUS AWARD IN 2011
AFTER FIFTY-FIVE YEARS
I was out of town n a trip and didn’t get to attend, but recently, my son, Jamie Moreland, and his wife, Francesca, travelled to Lafayette, La., to receive a posthumous award for Jack Moreland. It seems that Jack is still the fourth leading all-time high school basketball scorer in the nation after all these years (55 years!) – (until recently he was third). Jamie received the award for his dad during the Top Twenty Basketball Tournament held at University of Louisiana in Lafayette (known colloquially as Oooh La La, as I understand it). He enjoyed meeting some of the coaches and other players who played during the era of his dad. I feel that this is quite a feat considering that when Jack played, there were no “three-pointers”, and I remember what an unselfish player Jack was – always willing to set up a layup for someone else whenever the play presented itself. Anyway, I thought that the folks from Minden might like to know that after fifty-five years Jack is still being remembered by his fellow athletes and associates.
Jenny Kennon
Jackie Moreland was inducted into the Louisiana Hall of Fame. His widow, the
former Jeanette Woodard
gave the acceptance speech. His son,
Jamie, and daughter, Jennifer, also attended the ceremony. Jeanette
and one of her children are
now owners of a successful real estate company in Shreveport.
Minden
Press Herald - May 19, 1955
In an award assembly held at the school recently, Jackie Moreland was named
the most "outstanding history student" at
Minden High and was presented an award by Mrs. Paul Campbell on behalf of the
Daughters of the American Revolution.
Moreland Named to All-American Basketball Team
As a climax to a brilliant high school basketball career, Jack
Moreland was chosen as a high school All-American by Haskell Cohen of the
National Basketball Association after a poll of college and
professional coaches, scouts, and sportswriters for the NEA News Service.
In his high school career, Moreland has made 60 per cent of his
field shots and 90 per cent of his free throws. He holds a state record for
the most consecutive free throws with twenty-seven. For the past two seasons he
has averaged twenty-six rebounds per game, and this past season he made a total
of 1,965 points. Too, he has been named to the All-State basketball squad for
the past three years.
Each member of the All-American squad will receive a Bulova watch.
----Author Unknown
Jack Moreland Given Jaycee Award 1956
The Minden Jaycees presented their most valuable player award April 2 to
Jack Moreland for his final and most brilliant high school basketball season.
The trophy was presented at the appreciation banquet sponsored each year
both before and after the cage season. Jaycee Orlis "Shorty" Long presented
the double award to Moreland.
The All-American court wizard was given one of the trophies for his own
keeping, and Minden High School received the other one to place on its trophy
shelf.
Present at the team banquet were players Jack Moreland, Cecil Maxey, James
Rhea Love, Richard Yates, Edd Moreland, Joe Moreland, Wilbur "Rat" Roden, Don
Martin, Johnny Hudson, David Evans, and James Allen Norris.
Coach Cleve Strong introduced each player, giving a brief review of the
high lights of each one's season.
Speaking for the Jaycees, President George McKinny praised the entire team
for its outstanding season, and introduced Long, who in turn made the MVP
award to Moreland.
Following his introduction of the team, Coach Strong extended special
praise for the manner in which the boys had performed throughout the season in
spite of knowing that "their great play was being over-shadowed by a boy who
consistently dominated the game and the resulting publicity."
"It's a rare thing when a whole team will play their hearts out under
similar circumstances without any resentment as this group has done. I have
never mentioned this before because I think it was obvious to everyone who saw
them play, but at this time I would like to say it, and to congratulate each
of the boys, some of whom would have easily been stars had they been on a team
without such a player."
Principal Wayne Williams expressed his and the school's appreciation for
the interest shown in the school by the Jaycees and congratulated the team on
the way they had accepted the outcome of the season.
"The very manner in which you accepted the disappointment of losing out in
the championship race makes you to us the uncrowned champions of Louisiana,"
he told them.
NUMBER FORTY-FOUR JERSEY RETIRED - From the Tide Talk April 13, 1956
Jack Moreland, who had already received almost every token of esteem
available to an outstanding prep athlete, was recognized at ceremonies
here April 2 with the highest honor his own school could give him.
Jersey number "44", perhaps the most widely publicized numeral ever
to adorn the jersey of a Louisiana high school basketball player, and the
one under which the stellar cager ran up his staggering point total during
his high school career, was retired forever from use on a Minden basketball
player.
It marked the first time in the history of the school that one of its
athletes had been so honored. principal Wayne Williams announced the retirement of the number at the
Jaycees' annual basketball appreciation banquet held to honor the entire
Minden cage team.
The school uniform includes a white jersey and a red one, one of
which Williams presented to Moreland as a token of the school's appreciation, and the other one he kept to be placed on display permanently among the school's most prized trophies."
The honor you have been chosen to receive involves very little
expense," said Williams, "but it represents the highest gesture a grateful
school can render one of its members."
In making the presentation, Williams outlined some of Moreland's
accomplishments during his stay at Minden. The popular athlete, in addition
to winning every laurel possible to a high school player, including an
All-American nomination, is a straight "A" student, president of the Webster
parish student council, president of his own school student council,
president of his senior class and the recipient of numerous other school
honors.
Moreland was unaware until the last minute of the school's decision
to retire his jersey number.
I would just like to say that I'm very grateful for the honor the
school has given me. It could never have been possible without all the
fellows who played with me on the team. And there's one other thing I want
to say---I made a wise move when I chose Minden as my school."
THE NIGHT COACH "BEAR BRYANT" TRIED TO RECRUIT JACK MORELAND FOR A & M
During the time Coach Paul "Bear" Bryant was football coach and athletic
director for Texas A&M he tried to recruit Tide basketball player star
Jackie Moreland for A&M. One night when Mr. W.W.Williams was working late
in his office he got a call from Mr. Joe Oliphant, Tide athletic director ,
asking the principal if he would go with him that evening to the Moreland
home so he could talk to Jackie and his father. Mr. Williams knew if they went
to the Moreland home at 10:30p.m. to wake him you, couldn't offer his boy enough
money to go to Texas A & M. Jack went instead to Kentucky and
then to N.C., but never played , as both were placed on probation. He went
to Louisiana Tech where he played for three Tech winning seasons before he
played professional ball with the New Orleans
Buccaneers.
The Minute Magazine - Writtten by William Turner Watson (Submitted by
Marsha Boyd Salmon)
FUND OPENS TO AID FAMILY OF JACKIE MORELAND - December 16, 1971, From
the Minden Press herald
Minden-Friends and admirers of Minden's greatest cage performer -- Jackie
Moreland have begun a Jack Moreland Fund to help defray medical expenses for the
former Minden High School and former Louisiana Tech All -American, it was
announced this morning.
Moreland, an All-American at Minden High School and at Tech and a professional
cage performer is critically ill in a New Orleans hospital.
Jack's former Tech coach Cecil Crowley is serving as one of three heading up the
contribution drive.
Also serving as chairman are Tech cage mentor Scotty Robertson, and Ruston
businessman, Dick Ambrose.
Anyone in Minden, Ruston or surrounding area wishing to help in this matter is
urged to send their contribution to the Louisiana Tech athletic department and
earmark the contribution for the Jackie Moreland Fund. Moreland, after a
fantastic high school career as a three-time All-American at Tech, was the No. 1
draft choice of the Detroit Pistons of the NBA. After a fine
pro tenure in the Motor City, Moreland went on to Louisiana's only pro cage club
in New Orleans, an ABA franchise. In only three years of play at Tech, Moreland
scored 1,491 points for a school record of 21.3 ppg. His record still stands.
MR. SENIOR - Jack Moreland ..... From the May 4, 1956 Tide
Talk
We, the Senior Class of 1956, pay tribute to one who supplies much of the
intellect of our class and no little of its brilliance --- Jack Moreland,
Mister Senior.
A striking contrast to some of the others of our number, Jack, since he
first boosted the ranks of our class at mid-term of the sophomore year, has
made a record which, we think, shall be unchallenged at Minden High School.
Let it never be said of Jack that, "A prophet is not without honor, save in
his own country and in his own house."
Seldom has a young man found it possible to correlate his studies, his
recreation, and his friendships in such a grandiose manner as has Jack in
graduating salutatorian of our corps, in playing his way to an
All-American-ship in basketball, and in serving his fellow students with such
humility as he has as president of the class in his junior year, and student
council and class president in this his senior year.
Over the past three years "Moreland" has become the hallmark of Minden
High. Jack is our "Giraffe," but also our "DAR Award Winner," our "Mr. School
Spirit," our "Best Athlete," our "Most Outstanding Boy," and our "Best
All-Around Boy."
Standing a lofty six feet seven inches, Jack has placed Minden High in the
minds and eyes of the basketball fans of Louisiana. When Principal W. W.
Williams stopped a ball game with North Caddo in the past season to present
Jack a gold basketball, his record stood at 4,462 points for his four years in
high school; his record for the year, at 1,208. With a shooting percentage of
over 50 per cent from the floor; 90 per cent from the free throw line, it is
apparent that next year the team and the student body can not help feeling the
tremendous loss.
If it be true that speech is silver and silence is golden, then Jack is a
veritable gold mine. He has made a reputation for himself as one of those
strong, silent people. It is not strange that his silence has gained such a
reputation for wisdom, for daily we see that reputation backed by proof.
Might we all benefit by silence---at least until we have something worth while
to say. May Jack's silence continue to add to his distinction and may those
of us who lack restraint profit from his reticence.
If in concluding we must summarize, let us say, "He wears his honors well;
we are proud to be Jack Moreland's classmates."
-----Author Unknown-----
Jackie Moreland will always be remembered as Minden's hero.
Jack
Moreland, Minden High School Class of 1956 Graduate dies
Sunday
December 19, 1971. From the Minden Press-Herald by Kerry
Garland, Sports Editor
Minden - The victory bell hangs silent in Minden today; the hero is dead.
Cancer's inexorable finality has humbled Jackie Moreland; something no
athlete could do.
At age 33, Moreland faced his last challenge Sunday...and lost. Jackie
death with the same dignity and humility with which he accepted nearly
every honor available to an athlete, prep or professional.
From the halls of Minden High School to the courts of the National Basketball
Association, Moreland's name was omnipresent, his memory is eternal.
An All-American at MHS and later at Louisiana Tech, Moreland is the only
MHS graduate to ever play in the pro basketball leagues.
His 5,030 career points is second only to the total of Ebarb's Greg Procell,
but his dominance of the game is second to none.
Moreland's 21.3 points per game scoring average is tops on the Louisiana
Tech record books, his 1,491 collegiate points is fourth in the La. Tech annals.
Unlike the three who precede him on all-time Tech charts, Moreland played
only three years.
He was a high school All-American in 1955 and 1956, and a collegiate
All-American in 1958, 1959 and 1960.
Moreland is one of two Tech All-Americans, and only the second Louisiana
collegiate to make the dream team three times.
Funeral services for Moreland are set for 11:00 a.m. Tuesday in the First
Baptist Church of Minden with Dr. Prince officiating.
Services will be under the direction of Green-Kleinegger Funeral Home of
Minden.
Moreland is survived by his wife, Jeanette; two children, Jennifer and Jamie;
his parents, Mr. and Mrs. J. B. Moreland of Harris community; two sisters
Nita McAdoo of Huntington Beach, California, and Marlene Gill of Atlanta, Ga.;
four brothers, Edd Moreland of Shreveport, Joe Moreland of Ruston, Lloyd
Moreland of Homer and Ralph Moreland of Grand Terrace, California. He will be
interred in the
Bethlehem Cemetery near the Harris Community between Homer and
Minden.
Betty Claire Rhea was fair princess in 1955. The car she was in was driven by
the great Jackie Moreland in the 1955 fair parade.
Jack Moreland is still remembered a a hometown hero in Minden. Betty Claire did
follow him to Louisiana Tech where she was elected as a State Fair
Princess in the Fall of 1958. She graduated in 1960 and became a doctor.
.

April 1957 Sport magazine.
When
the basket carpetbaggers finished their scrambling after hotshot Jackie
Moreland, the boy's father said: "I never saw people who seemed to hate each
other so much." That is reason enough for spreading upon the record this
shocking story of the shame of our colleges.







Compliments of Ann Mays Harlan
Betty Claire Rhea did become a doctor after she finished
Louisiana Tech. She married Dr. DeLoach and became a Physician in a Pain
Management Clinic. According to the NOLA newspapers she was facing up to three
years in prison after pleading guilty in June 2006 to concealing a conspiracy to
narcotics without a legitimate medical reason. Her plea followed the guilty plea
by Dr. Joseph Guenther. Betty Claire's agreements made her a key government
witness against the chief defendant in the case against the chief defendant,
Cherilyn "Cookie" Armstrong, a registered nurse in Metairie, Slidell and Gretna
under the name Scheire's Medica Center.